Done in collaboration with Gavin Bailey, Julie Tran, and Rain Zhou
As Project Manager, I was in charge of managing timelines and deadlines, quality-checking deliverables, and cultivating positive team chemistry. As Strategist, I conducted secondary research and designed the campaign’s experiential activations.
Whole Earth Provision Co. is a family-owned business based in Texas that sells shoes, clothing, and gear for outdoor adventure, travel, and more. They take great pride in their high-quality products, in-store experience, and environmental advocacy.
Whole Earth Provision Co. is planning to open their first out-of-state store in Eugene, Oregon and needs an integrated communications plan to guide their marketing efforts for the grand opening and first year of launch.
MediaLux placed in the Top 5 Presentations out of 32 groups.