THE ROLE

As Project Manager, I was in charge of managing timelines and deadlines, quality-checking deliverables, and cultivating positive team chemistry. As Strategist, I conducted secondary research and designed the campaign’s experiential activations.

THE CLIENT

Whole Earth Provision Co. is a family-owned business based in Texas that sells shoes, clothing, and gear for outdoor adventure, travel, and more. They take great pride in their high-quality products, in-store experience, and environmental advocacy.

THE ASK

Whole Earth Provision Co. is planning to open their first out-of-state store in Eugene, Oregon and needs an integrated communications plan to guide their marketing efforts for the grand opening and first year of launch.

THE RESULT

MediaLux placed in the Top 5 Presentations out of 32 groups.

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