THE UNIVERSITY OF TEXAS AT AUSTIN -
OFFICE OF THE DEAN OF STUDENTS
THE ROLE
As the Social Media Strategy Intern, I was in charge of copywriting and creating a strategic social media content calendar for UT’s Office of the Dean of Students social accounts.THE CLIENT
UT’s Office of the Dean of Students houses eight office units that provide resources, services, and opportunities to enhance UT student learning and personal development.THE ASK
Increase student awareness of the Office of the Dean of Students and the resources and services they offer.THE RESULT
Doubled post engagements on the @utdos Instagram and Twitter accounts.WHO WE ARE / WHAT WE DO
Office of the Dean of Students: Instagram / Twitter
Leadership and Ethics Institute: Instagram / Twitter
Sorority and Fraternity Life: Instagram / Twitter
Student Activities: Instagram / Twitter
Veteran and Military Affiliated Services: Instagram / Twitter
Legislative Student Organizations: Instagram / Twitter
Student Conduct and Academic Integrity: Instagram / Twitter
Student Emergency Services: Instagram / Twitter
Legal Services for Students: Instagram / Twitter
Leadership and Ethics Institute: Instagram / Twitter
Sorority and Fraternity Life: Instagram / Twitter
Student Activities: Instagram / Twitter
Veteran and Military Affiliated Services: Instagram / Twitter
Legislative Student Organizations: Instagram / Twitter
Student Conduct and Academic Integrity: Instagram / Twitter
Student Emergency Services: Instagram / Twitter
Legal Services for Students: Instagram / Twitter
A nine-post campaign highlighting the Office of the Dean of Students as a whole and each of its units.
Dean of Students Open House (2008): Instagram / Twitter
LEAP Graduation (2009): Instagram / Twitter
Sorority and Fraternity Retreat (2008): Instagram / Twitter
Spring Student Organization Fair (2013): Instagram / Twitter
Veterans Day (2014): Instagram / Twitter
Campus-Wide Elections Candidate Seminar (2013): Instagram/ Twitter
Conduct Appreciation Brunch (2016 - 2017): Instagram / Twitter
Know Your Rights Seminar (2015): Instagram / Twitter
Dean’s Dozen (2010): Instagram / Twitter
A nine-post campaign featuring photos from previous Office of the Dean of Students events.
UT OUTPOST
We’re Officially on Social!: Instagram / Twitter
Did You Know?: Instagram / Twitter
How to Use UT Outpost: Instagram / Twitter
The first three posts launching the new @utoutpost Instagram and Twitter accounts.
FLASHBACK FRIDAYS
Dean of Students Open House (2008): Instagram / Twitter
LEAP Graduation (2009): Instagram / Twitter
Sorority and Fraternity Retreat (2008): Instagram / Twitter
Spring Student Organization Fair (2013): Instagram / Twitter
Veterans Day (2014): Instagram / Twitter
Campus-Wide Elections Candidate Seminar (2013): Instagram/ Twitter
Conduct Appreciation Brunch (2016 - 2017): Instagram / Twitter
Know Your Rights Seminar (2015): Instagram / Twitter
Dean’s Dozen (2010): Instagram / Twitter
A nine-post campaign featuring photos from previous Office of the Dean of Students events.
UT OUTPOST
We’re Officially on Social!: Instagram / TwitterDid You Know?: Instagram / Twitter
How to Use UT Outpost: Instagram / Twitter
The first three posts launching the new @utoutpost Instagram and Twitter accounts.