ANIMAL CROSSING: NEW HORIZONSDone in collaboration with Julia Schoos, Xinrui Shi, and Qingyuan Yang
THE ROLEAs Interaction Designer, I was in charge of developing the unique interaction points for the overall experience and creating visual mock-ups.
THE CLIENTAnimal Crossing: New Horizons was a highly anticipated Nintendo Switch title, but after it was finally released in March 2020, it didn’t take long for Animal Crossing fans to abandon the game as a result of burnout.
THE ASKDesign an experiential activation that will address burnout amongst current Animal Crossing: New Horizons players.
THE SOLUTIONPlay On!, a mobile app that lets you experience Animal Crossing: New Horizons on the go and interact with your villagers in a new way.
Coded interviews with Animal Crossing: New Horizons players helped inform our two personas:
Social Butterflies and The Creatives.
Presentation detailing the mechanics of Play On! and its launch campaign.
Flowchart detailing how users can enter and navigate the entire experiential campaign.